💡 We are living through a shift in the way the Medical Affairs department is viewed in the pharmaceutical industry.
💡 Traditionally, Medical functions were reactive and focused on providing medical information in response to inquiries.
Nowadays, they play a more strategic role, are closely aligned with R&D and clinical development and tend to get involved earlier in the product lifecycle.
💡 Medical Affairs professionals now need to get on board with the evolving role of the MSLs, adjust to younger, more diverse HCPs and opinion leaders, get up to speed with digital transformation, data automation and virtual engagement, and harness the growing influence of AI to serve their strategic needs.
This is why we founded 📢 Parse Medical – a Medical Affairs consultancy business that provides bespoke, strategic support to a range of clients.


Leave a comment