The value of medical insights

What comes to mind when you think about medical insights?

💡 Strictly speaking, medical insights constitute any type of information from the outside world that is of interest to Medical Affairs. Of course, this information needs to be of value – that is, be relevant to the company’s medical strategy and overarching disease area strategy.

💡 Pharmaceutical companies used to collect insights using a structured approach, via advisory boards or one-to-one meetings of MSLs with key opinion leaders.

These sources of insights are very valuable, but it would be a mistake to limit your insight collection strategy to these sources. Advisory boards that involve patients or patient advocacy groups ✅ and/or a diverse range of primary care specialists ✅ can give you additional information on how the treatment benefits are perceived by the end user and on the way best practice is implemented in community clinics.

👇 See our summary of various sources of insights and the topics that may be of interest to Medical Affairs. ⁉️ Do you have anything to add, or any additional thoughts on the value of medical insights? We’d love to hear from you in the comments!