Medical Education: Learning objectives

📢 One of the key responsibilities of Medical Affairs departments in pharma is to communicate medical value of the company’s products through medical education.

🎨 It can take a variety of forms, from infographics and information leaflets, to scientific and educational sessions at an international meeting. In fact, because the learning tools are endless, so are the formats of medical education: it can come in the shape of an app or a website, and soon it may include chatbots and digital learning assistants. 🤖

💡 The scientific content of a medical education project is built around the learning objectives. Picking the right learning objective early ensures the success of your medical education programme.

🌟 This may sound self-evident: the best learning objectives are those that accurately target the knowledge gaps or skill gaps of the intended audience. Everybody knows this, but what specific techniques can you use to identify and refine your objectives?

At Parse Medical, before starting to work on the educational materials, we ask a few questions 👇 – they help us understand the audience, the task and the desired outcome of education! Note that these tips apply to both internal and external medical education.