When does information become an insight?

‘Medical insights’ is a broad term comprising any type of information obtained from the external environment. The main value of medical insights is their relevance to the company’s medical strategy and overarching disease area strategy.

Traditionally, pharmaceutical companies used to collect insights in a structured, targeted approach, via conducting advisory boards with physicians or collecting feedback from healthcare professionals in the field. Most companies continue using these sources of insights, with most of them coming from physicians and clinical scientists. More recent trends in insight collection also include scientific literature monitoring, patient ad boards, and social media listening.

❓ How does information become an insight? ❓

💡 Only when it’s processed and analysed – when you understand the WHY behind the trend or behaviour. 💡

Here is how you can make information work for you:

✅ Define who collects insights, when and how

✅ Categorise your insights: focus on specific topics or regions

✅ Analyse your insights. You can maximise the value for your organisation by involving different functions in the analysis

✅ Decide on the actions you are going to take as the result

Actions stemming from medical insights can include using new opportunities to publish your data, developing training materials, starting new evidence generation projects, and even adapting the wider medical strategy.

🌟 Make medical insights work for you by changing how you collect and analyse external information. 🌟