Parse Medical | Consultancy services for Medical Affairs and Medical Communications

Category: Medical Affairs

  • Amplifying the patient’s voice in MedComms

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    If you work in medical communications, you are probably aware of the growing patient-centric trends in healthcare, such as intensifying patient involvement in clinical trial design, inviting patients to be authors on clinical publications and reviewers of the wider range of medical communications. As an agency, it’s extremely rewarding to work with patients and support…

  • On the power of clinical cases in medical education

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    Why do we so frequently use clinical case scenarios in satellite symposia? There’s a short and a long answer to this question. The short answer is: ‘Because they are engaging’. Yes, it’s as simple as that – the real-world* clinical cases will keep your audience’s attention for as long as the discussion continues. (* or…

  • Publication planning

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    A pharma-sponsored publication plan is an integral part of a scientific communications plan, which in turn is a part of the wider Medical Affairs strategy. It is also a living document that contains publication strategy and objectives, key scientific communication points and publication tactics: where, when and how the data will be published. Of course,…

  • Medical insights: Workshop-based training for your field team

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    While medical science liaisons (MSLs) are great at building relationships and gathering information, do you sometimes wish they would be better in translating the intelligence obtained in the field into meaningful medical insights that can inform your global strategy? You are not alone! Many Global Medical Affairs professionals recognise the importance of regular training of…

  • When does information become an insight?

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    ‘Medical insights’ is a broad term comprising any type of information obtained from the external environment. The main value of medical insights is their relevance to the company’s medical strategy and overarching disease area strategy. Traditionally, pharmaceutical companies used to collect insights in a structured, targeted approach, via conducting advisory boards with physicians or collecting…