Parse Medical | Consultancy services for Medical Affairs and Medical Communications

Category: Medical Insights

  • Medical insights: Workshop-based training for your field team

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    While medical science liaisons (MSLs) are great at building relationships and gathering information, do you sometimes wish they would be better in translating the intelligence obtained in the field into meaningful medical insights that can inform your global strategy? You are not alone! Many Global Medical Affairs professionals recognise the importance of regular training of…

  • When does information become an insight?

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    ‘Medical insights’ is a broad term comprising any type of information obtained from the external environment. The main value of medical insights is their relevance to the company’s medical strategy and overarching disease area strategy. Traditionally, pharmaceutical companies used to collect insights in a structured, targeted approach, via conducting advisory boards with physicians or collecting…

  • Therapy area expertise

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    💡 All medical writers list therapy area expertise in their CV and portfolio, but how do we know that we have achieved true expertise? The standard response probably revolves around treatment guidelines, FDA/EMA approvals ✅ and clinical data 📈 of pivotal Phase 3 studies. However, personally, I found that additional knowledge is what marks you…

  • The value of medical insights

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    What comes to mind when you think about medical insights? 💡 Strictly speaking, medical insights constitute any type of information from the outside world that is of interest to Medical Affairs. Of course, this information needs to be of value – that is, be relevant to the company’s medical strategy and overarching disease area strategy.…