Tag: MedicalEducation
-
What is your favourite warm-up question?
When you’re planning a medical education symposium, your biggest challenge is keeping your audience engaged: once their attention is lost, it takes a lot of effort to win them back. That’s why, on top of the top-notch scientific content, it’s worth your while to iron out all other factors of success: faculty appeal and chemistry,…
-
Communicating the safety profile of an oncology drug
At the centre of any communication on the adverse event (AE) profile of a new drug lies a fundamental principle: no medication is ever completely safe. Every drug, from over-the-counter paracetamol to cutting-edge biologics, is associated with a specific set of AEs listed on the package insert. Having said that, anticancer drugs exist in a…
-
Amplifying the patient’s voice in MedComms
If you work in medical communications, you are probably aware of the growing patient-centric trends in healthcare, such as intensifying patient involvement in clinical trial design, inviting patients to be authors on clinical publications and reviewers of the wider range of medical communications. As an agency, it’s extremely rewarding to work with patients and support…
-
On the power of clinical cases in medical education
Why do we so frequently use clinical case scenarios in satellite symposia? There’s a short and a long answer to this question. The short answer is: ‘Because they are engaging’. Yes, it’s as simple as that – the real-world* clinical cases will keep your audience’s attention for as long as the discussion continues. (* or…
-
Medical education: Addressing the shortening attention span
The attention span of an average adult is 8.25 seconds. For reference, that’s less than a goldfish, who boasts a whole 0.75 seconds more. You are probably wondering what it means for your medical education projects? It’s definitely not good news! How do you deliver meaningful educational content when you can lose your audience after…
Parse Medical | Consultancy services for Medical Affairs and Medical Communications 