Tag: #MedicalWriting
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A summary of major scientific publishers’ guidelines on the use of LLMs and other genAI in research articles
As more and more authors turn to large language models (LLMs) and other generative artificial intelligence (genAI) tools for writing support, the scientific publishers have responded with a patchwork of guidance that varies considerably across journals and publishers. Here, we rise to the challenge of navigating this complex environment in an attempt to summarise very…
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What is your favourite warm-up question?
When you’re planning a medical education symposium, your biggest challenge is keeping your audience engaged: once their attention is lost, it takes a lot of effort to win them back. That’s why, on top of the top-notch scientific content, it’s worth your while to iron out all other factors of success: faculty appeal and chemistry,…
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Communicating the safety profile of an oncology drug
At the centre of any communication on the adverse event (AE) profile of a new drug lies a fundamental principle: no medication is ever completely safe. Every drug, from over-the-counter paracetamol to cutting-edge biologics, is associated with a specific set of AEs listed on the package insert. Having said that, anticancer drugs exist in a…
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Amplifying the patient’s voice in MedComms
If you work in medical communications, you are probably aware of the growing patient-centric trends in healthcare, such as intensifying patient involvement in clinical trial design, inviting patients to be authors on clinical publications and reviewers of the wider range of medical communications. As an agency, it’s extremely rewarding to work with patients and support…
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On the power of clinical cases in medical education
Why do we so frequently use clinical case scenarios in satellite symposia? There’s a short and a long answer to this question. The short answer is: ‘Because they are engaging’. Yes, it’s as simple as that – the real-world* clinical cases will keep your audience’s attention for as long as the discussion continues. (* or…
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