Tag: #MedicalWriting

  • Publication planning

    A pharma-sponsored publication plan is an integral part of a scientific communications plan, which in turn is a part of the wider Medical Affairs strategy. It is also a living document that contains publication strategy and objectives, key scientific communication points and publication tactics: where, when and how the data will be published. Of course,…

  • Medical education: Addressing the shortening attention span

    The attention span of an average adult is 8.25 seconds. For reference, that’s less than a goldfish, who boasts a whole 0.75 seconds more. You are probably wondering what it means for your medical education projects? It’s definitely not good news! How do you deliver meaningful educational content when you can lose your audience after…

  • CONSORT and SPIRIT update 2025

    📢 Attention all medical writers, publication professionals and clinical researchers! 📢 You have been waiting for 15 years, and now it’s there! 🏆 Yes, you have guessed right – we are talking about the CONSORT 2025 statement simultaneously published yesterday in The BMJ, JAMA, The Lancet, Nature Medicine and PLOS Medicine.  ⭐ The Consolidated Standards…

  • When does information become an insight?

    ‘Medical insights’ is a broad term comprising any type of information obtained from the external environment. The main value of medical insights is their relevance to the company’s medical strategy and overarching disease area strategy. Traditionally, pharmaceutical companies used to collect insights in a structured, targeted approach, via conducting advisory boards with physicians or collecting…

  • Medical Education: Manels

    How frequently do we see ‘manels’ (scientific panels made up exclusively from men) in the field of biomedical sciences? Considering that the gender distribution in entry and mid-level positions is about 50:50, it’s shocking to see that in 2020s, male-only or male-dominated line-ups are so widespread. We looked at the speaker panels of the industry-sponsored…