Tag: Storytelling
-
On the power of clinical cases in medical education
Why do we so frequently use clinical case scenarios in satellite symposia? There’s a short and a long answer to this question. The short answer is: ‘Because they are engaging’. Yes, it’s as simple as that – the real-world* clinical cases will keep your audience’s attention for as long as the discussion continues. (* or…
-
Medical education: Addressing the shortening attention span
The attention span of an average adult is 8.25 seconds. For reference, that’s less than a goldfish, who boasts a whole 0.75 seconds more. You are probably wondering what it means for your medical education projects? It’s definitely not good news! How do you deliver meaningful educational content when you can lose your audience after…
-
Storytelling tips, Part 4 – Discussion
First, let’s get the disclosures out of the way: There is no magic formula for writing the discussion section, as it very much depends on what your study found. 😄 🌟 However, one can’t overestimate the importance of having a good discussion section. Discussion puts the results into context and draws a bottom line under…
-
Storytelling tips, Part 3 – Results
📰 The results section of a primary clinical manuscript is traditionally less flexible in terms of structure and flow than the same section of a preclinical paper. Your story flow is predefined before you even begin writing: first describe the study design 🛣️ , then the patient population 🗣️ , then the primary endpoint results,…
-
Storytelling tips, Part 2 – Introduction
(A general note first: these tips are tailored to writing a primary research manuscript describing the results of a clinical study; however, you may find that a lot of advice can be translated to other publication types) 💡 Introduction or background section lays foundation for the whole study. It should inspire the reader’s curiosity about…
Parse Medical | Consultancy services for Medical Affairs and Medical Communications 