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On the power of clinical cases in medical education
Why do we so frequently use clinical case scenarios in satellite symposia? There’s a short and a long answer to this question. The short answer is: ‘Because they are engaging’. Yes, it’s as simple as that – the real-world* clinical cases will keep your audience’s attention for as long as the discussion continues. (* or…
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Publication planning
A pharma-sponsored publication plan is an integral part of a scientific communications plan, which in turn is a part of the wider Medical Affairs strategy. It is also a living document that contains publication strategy and objectives, key scientific communication points and publication tactics: where, when and how the data will be published. Of course,…
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Medical insights: Workshop-based training for your field team
While medical science liaisons (MSLs) are great at building relationships and gathering information, do you sometimes wish they would be better in translating the intelligence obtained in the field into meaningful medical insights that can inform your global strategy? You are not alone! Many Global Medical Affairs professionals recognise the importance of regular training of…
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Medical education: Addressing the shortening attention span
The attention span of an average adult is 8.25 seconds. For reference, that’s less than a goldfish, who boasts a whole 0.75 seconds more. You are probably wondering what it means for your medical education projects? It’s definitely not good news! How do you deliver meaningful educational content when you can lose your audience after…
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CONSORT and SPIRIT update 2025
📢 Attention all medical writers, publication professionals and clinical researchers! 📢 You have been waiting for 15 years, and now it’s there! 🏆 Yes, you have guessed right – we are talking about the CONSORT 2025 statement simultaneously published yesterday in The BMJ, JAMA, The Lancet, Nature Medicine and PLOS Medicine. ⭐ The Consolidated Standards…
Parse Medical | Consultancy services for Medical Affairs and Medical Communications 