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Medical Education: Learning objectives
📢 One of the key responsibilities of Medical Affairs departments in pharma is to communicate medical value of the company’s products through medical education.🎨 It can take a variety of forms, from infographics and information leaflets, to scientific and educational sessions at an international meeting. In fact, because the learning tools are endless, so are…
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Storytelling tips, Part 4 – Discussion
First, let’s get the disclosures out of the way: There is no magic formula for writing the discussion section, as it very much depends on what your study found. 😄 🌟 However, one can’t overestimate the importance of having a good discussion section. Discussion puts the results into context and draws a bottom line under…
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Storytelling tips, Part 3 – Results
📰 The results section of a primary clinical manuscript is traditionally less flexible in terms of structure and flow than the same section of a preclinical paper. Your story flow is predefined before you even begin writing: first describe the study design 🛣️ , then the patient population 🗣️ , then the primary endpoint results,…
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Storytelling tips, Part 2 – Introduction
(A general note first: these tips are tailored to writing a primary research manuscript describing the results of a clinical study; however, you may find that a lot of advice can be translated to other publication types) 💡 Introduction or background section lays foundation for the whole study. It should inspire the reader’s curiosity about…
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Storytelling tips, Part 1
Ever tried mixing sliced tomatoes, champignons, red onions, olives, and grated cheese and heating up the mixture at 200°C? Bet you don’t find this very appetising. 😄 Now imagine that these ingredients are spread in orderly layers on top of a dough base and baked until the crust is golden, the cheese has melted, and…
