-
New Year, new trends
When we talk about current trends in healthcare, it’s impossible not to mention AI π Of course, the use of chatbots for diagnosis, patient-physician interactions and other services comes to mind first, but what other digital interventions are there, and what are they used for?We checked the ClinicalTrials database for active interventional studies assessing the…
-
The power of education
A webinar or satellite symposium is a powerful tool to connect to your target audience and bring your message across. Of course, the costs can be quite high, so how can Medical Affairs maximise the impact of these educational events?π‘ Define your message: What do you want to convey? What change of knowledge and/or behaviour…
-
The value of medical insights
What comes to mind when you think about medical insights?π‘ Strictly speaking, medical insights constitute any type of information from the outside world that is of interest to Medical Affairs. Of course, this information needs to be of value β that is, be relevant to the companyβs medical strategy and overarching disease area strategy.π‘ Pharmaceutical…
-
Parse Medical – a Medical Affairs Consultancy
π‘ We are living through a shift in the way the Medical Affairs department is viewed in the pharmaceutical industry.π‘ Traditionally, Medical functions were reactive and focused on providing medical information in response to inquiries.Nowadays, they play a more strategic role, are closely aligned with R&D and clinical development and tend to get involved earlier…
